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SEOUL, December 31 (AJP) - The Dongdaemun Design Plaza (DDP), Seoul’s landmark cultural hub, is currently serving as a massive digital canvas for the “Seoul Light: Winter” media art festival.

The event, which illuminates the iconic silver curves of the Zaha Hadid-designed structure, is part of the city’s broader “Seoul Winter Festa” celebrations.

Running for 14 days from Dec. 18 through Dec. 31, the exhibition uses the building’s 222-meter-long outer facade to project high-tech visuals, transforming the architectural landmark into a vibrant "Christmas Town."


The festivities will culminate on New Year’s Eve, with a grand countdown event scheduled to begin at 11 p.m. on Dec. 31. The celebration is set to feature a synchronized media art show, live performances, and a DJ set, alongside a rooftop fireworks display to welcome the start of 2026.
Yoo Na-hyun Reporter shooting@ajupress.com

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